At Shaun Polidano Consulting, we love to educate our clients and help them understand the importance of consumer demand and how it can impact their business. Please find below a selection of musings, random nerdy content and thought starters to get you inspired.
I'm thrilled to welcome - officially - Annabel to our team.
Annabel has been working at SP Consulting for six weeks now and has begun mastering our consumer research projects, has gone head first into ad optimisations and has been identifying some brilliant media insights.
In the spirit of sharing, please find a little Q&A with her.
It's true. Brands that only rely on performance-oriented marketing can hit a growth plateau. This is where previously successful strategies become inefficient and return on ad spend (ROAS) falls. While we love performance marketing at Shaun Polidano Consulting, it shouldn't be the only channel you rely on for growth.
2022 has been an exciting growth year for our little agency. As we say goodbye to 2022, we also say hello to Mavani Talagala, the latest addition to the Shaun Polidano Consulting team. Mavani is a young and upcoming digital marketing assistant who has delighted us with her curiosity and passion for fashion.
Our nerdy digital marketing and consumer demand team are growing! Please welcome our newest team member, Max Middleweek, A young, entrepreneurial, paid-social extraordinaire. As our fabulous new performance marketing manager, Max started at Shaun Polidano Consulting three weeks ago.
The new financial year is just around the corner, and that means it's time to start thinking about how your marketing budget is being spent. Managing a multi-channel campaign across a wide number of platforms can be taxing, hence why our agency created a simple yet effective marketing budget planner to help ensure we stay on target.
On March 16, 2022, Google announced that it will cease supporting Universal Analytics on July 2023. Get up to speed on what to do next and discover how GA4 differs from Universal Analytics.
We are excited to announce our newest team member Patrick Espiritu; A young, passionate and politely-mannered marketing graduate. Patrick started at Shaun Polidano Consulting as our shiny and new marketing assistant.
Last week we defined consumer intent and learned that understanding what motivates people is the key to winning more hearts, minds and dollars. This week we’ll dive a little deeper and explore the four truths of consumer intent. Truths that provide brands with the toolkit to better engage with their customers and grow their business.
Last week we discussed the four truths of consumer intent. One of the truths was that consumer intent is full of moments. Moments that brands can map to better understand the consumer along their journey.
Brands shouldn't be ignoring or leaving customers alone when they are researching. Now more than ever, this phase needs to be explored and activated within your marketing strategy. Let's learn how.
Captain Philippa Georgiou from Star Trek Discovery once said: “The best way to know yourself is to know others”. Similarly, the best way to know your customers is to understand their intent, needs, demands, desires or wants.
Writing about the Top 5 Search Trends for 2017 was a lot of fun last year, and it’s great to see a lot of those trends are still active today. But where should our focus as marketers shift in 2019? So let’s set our gaze into the future and talk… What are the forward-thinking top 5 search trends to look out for in 2019?
The general manager at the media agency I work at asked a really interesting question. She asked, “What is the biggest search trend right now?” I paused for a moment as there were so many search buzzwords floating around in my head. I then replied that there isn’t just one search trend, but a multiple of unique changes and trends that have begun to shape how we buy, optimise and use search in 2017. With this, here are my top 5 search trends for 2017.
Arnold Bennett. said, any change, even a change for the better, is always accompanied by drawbacks and discomforts. Change can sometimes frustrate us, call questions as to why it was needed and even lead to the worst possible unplanned scenario. But change has its benefits, primarily in that it allows us to become better thinkers and become inevitably better marketers.