Keep up to date with my latest research pieces, points of view, technology updates, stories and insights

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The consumer research phase is an untapped marketing goldmine

Aug 23, 2020

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Brands shouldn't be ignoring or leaving customers alone when they are researching. Now more than ever, this phase needs to be explored and activated within your marketing strategy. Let's learn how. Read more...

Detail-rich consumer journeys powered by intent

Jun 29, 2020

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So far we have learnt that intent data can help brands unlock motivations and moments. Today we will use intent data to create a fully formed, detail-rich journeys to drive business growth. Read more...

The four truths of consumer intent

Jun 23, 2020

The four truths of consumer intent

Last week we defined consumer intent and learned that understanding what motivates people is the key to winning more hearts, minds and dollars. This week we’ll dive a little deeper and explore the four truths of consumer intent. Truths that provide brands with the toolkit to better engage with their customers and grow their business. Read more...

What is consumer intent?

Jun 15, 2020

The ultimate definition of consumer intent

Captain Philippa Georgiou from Star Trek Discovery once said: “The best way to know yourself is to know others”. Similarly, the best way to know your customers is to understand their intent. Read more...

Top 5 Search Trends For 2019

Nov 12, 2018

The Number 5

Writing about the Top 5 Search Trends for 2017 was a lot of fun last year, and it’s great to see a lot of those trends are still active today. But where should our focus as marketers shift in 2019? So let’s set our gaze into the future and talk… What are the forward thinking top 5 search trends to look out for in 2019? Read more...

How Did Netflix's 13 Reasons Why Impact Search Behaviour?

Dec 30, 2017

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An Australian research study into the impact Netflix's 13 Reasons Why had on search queries in 2017 Read more...

Top 5 Search Trends In 2017

Nov 17, 2017

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The general manager at the media agency I work at asked a really interesting question. She asked “What is the biggest search trend right now?” I paused for a moment as there was so many search buzzwords floating around in my head. I then replied that there isn’t just one search trend, but a multiple of unique changes and trends that have begun to shape how we buy, optimise and use search in 2017. With this, here are my top 5 search trends for 2017. Read more...

Learning How To Swim In The Mobile App Development World

Jan 02, 2013

Coach Pass

23… Its a number; its an age; its a time stamp on how far you have grown. Gone are the childhood years of innocent fun, being reckless and trying to figure out what you will become. Time is ticking ever so quickly and that clock is not slowing down for anyone. I decided to do something that will take me out of my comfort zone, an idea and a dream that I wanted to become reality Read more...

Change Is Not An Ugly Word In SEO

Jan 02, 2013

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Arnold Bennett. said, any change, even a change for the better, is always accompanied by drawbacks and discomforts. Change can sometimes frustrate us, call questions to why it was needed and even lead to the worst possible unplanned scenario. But change has its benefits, primarily in that it allows us to become a better thinker and become inevitably better marketers Read more...

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